Rolling billboards promote tourism and economic development of Iowa’s Great Places
August 27th, 2010
The Iowa Alcoholic Beverages Division (ABD) is again partnering with the Department of Cultural Affairs and the Iowa Great Places program to design and mount images of Great Places communities onto seven more of ABD’s semi-tractor trailers. The trailers are used to deliver spirits to retail outlets across the state. Iowa Great Places is an initiative that combines state resources with local assets to build capacity in communities to cultivate the unique and authentic qualities that make the places special.